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Mr. Chef launches innovative seasoning cubes to boost customer satisfaction


News » Business
Nigeria

IMAGE: Mr. Chef »

October.23.2014

Mr. Chef, one of Nigeria’s most preferred food seasonings, has launched a market changing 10-in-1 packs of seasoning cubes in response to customer demands.

The introduction of the money-saving initiative was part of Mr. Chef’s two instant big win incentives announced to distributors and wholesalers at a launch event held in Abuja recently.

The 10-in-1 pack of seasoning is the first of its kind to be introduced by any seasoning producer in Nigeria to answer customer demand for convenience, hygiene, quality and affordability.

According to Piyush Nair, managing director, Bayswater Industries Limited, the concept of 10-in-1 packs was developed from insights gained from customer interactions over time, especially in terms of hygiene, quantity and pricing.

To him, Mr. Chef’s 10-in-1 pack of seasoning cubes combines hygiene, quality, quantity and convenience with right pricing to demonstrate that cooking could be both inexpensive and a great delight.

“The cubes are sealed in tamper-proof packs so customers are assured of hygienic packaging because the cubes are not touched by hands before they are sealed in the packs,” he said, saying that “the packaging ensures that the number of cubes is not subject to manipulation by re-sellers.”

Unlike current whole packs in the market that may require customers to buy more than they need or packs of 20 cubes that may stretch customers budget, Mr. Chef’s 10-in-1 pack, which is sold at N20 per pack, matches the right quantity with the right price, he said.

“Mr. Chef 10-in-1 pack is an indispensable kitchen companion that gives value for money through a combination of quality, quantity and pricing, which is the reason we say that with the Mr. Chef 10-in-1 pack of seasoning cubes you can make ‘Beta Chop’ at ‘Chikini Money,'” he said further.

Abuja was chosen as the launch venue so as to join in celebrating Nigeria’s 54th Independence anniversary as well as demonstrate that Nigeria’s unity must hold regardless of whatever challenges the country may face as a nation, he explained.

He expressed appreciation of the continuing loyalty of Mr. Chef’s customers over the years and promised that the brand would remain an indispensable kitchen companion that would continually be in the forefront of spicing up cooking experiences.

Article Credit: Businessdayonline

Updated 3 Years ago
 

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Tags:     Mr. Chef     Piyush Nair     Chikini Money

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