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LASACO deploys ICT to boost consumer access

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IMAGE: LASACO Assurance plc, »


Underwriting firm, LASACO Assurance plc, has deployed new technologies that would enhance consumer access to its products online real-time. This is in addition to the fact that clients are now able to obtain and pay premiums for their products online.

Deji Ogundele, head, ICT of the company, said the company had recently embarked on strategic initiatives to support its marketing efforts with information computer technology (ICT). He explained that LASACO Assurance was committed to ensuring its numerous customers as well potential ones enjoy seamless service satisfaction using the instrumentality of ICT.

“The ICT operations is on 24/7 basis to ensure seamless flow of the processes so that our customers can enjoy great customer experience. Our products are sold through e-payment systems,” Ogundele said.

“We have put in place a number of platforms to effectively reach out to our numerous and potential clients by embarking on digital marketing and also making it more accessible through the various social media market platforms. Once the desired product is purchased, several alternative channels are available to make payments easier,” he added.

According to him, payments could be made through bank branches nationwide, Quickteller, POS, and their e-commerce portal in a seamless manner.

He added that these alternative channels of payment were built on a world-class web-based integrated solution which combines the core insurance businesses with powerful administrative and marketing tools.

LASACO Assurance plc’s use of alternative channels is a great boost to the Federal Government’s initiative aimed at promoting cashless economy which is the best global standard practice of driving economy.

Ogundele said with Enterprise Resource Planning (ERP), the company is empowered to be more productive, whether its operatives are in the office or out in the field.

It provides a highly functional system that meets international standards, automates document storage and retrieval, enhances communication links with customers, provides online/real-time access, ensures effective security and auditing both internally and externally, and is very scalable, he said.

The company is seriously pursuing its retail programme, developing strong agency system for effective penetration into the uninsured population.

Article Credit: Businessdayonline

Updated 4 Years ago

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Tags:     LASACO Assurance plc     Deji Ogundele     ICT