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Honda unveils new motorcycle

News » Business

IMAGE: honda »

Date: June 4, 2013


Honda Manufacturing (Nigeria) Limited has launched a new motorcycle – Dream 110.

This is in continuation of the company’s determination to take over the two wheelers’ market largely dominated by Chinese manufacturer and Bajaj Boxer from Indian. Bajaj’s Boxer has a very strong brand name and it commands brand premium over Chinese model in Nigeria. Both Chinese and Indian manufacturer will now have tough fight from Honda, the Japanese auto giant.

The presentation of Dream 110, held at the Ota, Ogun State office of the company, was witnessed by the company’s top officials, clientele, private and commercial motorcyclists.

The country Managing Director, Osamu Ishikawa described the new motorcycle as the best for Nigerian market.

Ishikawa said the vision behind the new Dream 110 motorcycle included excellence and user -friendliness.

Honda, he said, has intensified efforts, both high quality and affordable products.

“Our study has shown that the demand for personal user of motorcycle is increasing. The best motorcycle must also be affordable, economical and durable to withstand high terrain considering Nigerian road condition,” he said.

He boasted that the new bike is elegant, comfortable and fuel efficient.

Narrating the features of the new bike, Honda’s Sales Manager, Amos Ogoigbe, said the motorcycle, has 110 CC-engine and developed as a part of the strategy of low price, models for newly emerging markets with focus on ease of handling, fuel efficiency, elegance and durability while leveraging Honda’s global network to increase cost competitiveness.

He said there is demand for more private motorcycles due to increase in the nation’s GDP yearly, hence the introduction of new product.

Honda Dream 110, Ogoigbe said, is 20 percent better than Chinese models.

“It is designed to take care of customers’ desire to have the best brand; security and safety are embedded. It has a shield that protects leg and feet from the muddy splash. It is the best personal motorcycle for lovers of two wheelers,” Ishikawa interjected.

Honda has set 10,000 units sales target for the segment.

The Managing Director admitted that the restriction of motorcycles in some parts of Lagos by the state government affected their sale last year but the company has devised means to address the situation.

He, however, said Honda Nigeria is not introducing the 200CC-engine recommended by the state government anytime soon.

“We are still studying the situation to understand its market viability. We have embark on producing products that are affordable compare to our competitors; it will be unwise for us to delve into 200CC-engine segment which will automatically catapulted the price into a thing that will be difficult for average users of the bike to purchase,” Ishikawa said.


Article Credit: The Nation Newspaper

Updated 6 Years ago

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